Press release | medium giant
Chairman Eric Myers today announced that Belo + Company is changing its name to medium giant in a strategic move to better reflect the agency’s evolution into a full-service media and marketing company.
The name is a strong representation of what Medium Giant has built and continues to build. As part of its DallasNews Corporation holding company, Medium Giant provides intelligence-driven technology solutions to customers nationwide.
“It was no small feat to find a name that represented our business acumen, vast experience and distinct values while honoring our 175-year heritage as a sister company to The Dallas Morning News,” said said Myers.
With offices in Dallas, Denver and Tulsa, Medium Giant (mediumgiant.co) works across the United States, deepening connections, expanding influence and increasing client success in the categories of strategy, image branding, creative, web development, inbound marketing, integrated media. , paid search, analytics, direct marketing and more.
Why the name “Medium Giant”?
The Medium designates the means, the mode and the message by which the company conveys the communication. The Giant mindset emphasizes a focus on accelerated business growth for customers and an ongoing commitment to delivering results.
“I am proud of what we have achieved with this name change. We had the opportunity to choose a name that better represents who we are and what we do while celebrating our ongoing commitment to our vision and values,” added Myers.
About Dallas News Corporation:
DallasNews Corporation (Nasdaq: DALN) is the Dallas-based holding company of The Dallas Morning News and Medium Giant.
The Dallas Morning News is Texas’ leading daily newspaper with a strong journalistic reputation, intense regional focus and strong community ties. More than 12 million people read content published in print, online or digitally every month. The company has won nine Pulitzer Prizes and is the oldest continuously operated company in Texas, dating back to 1842.
Medium Giant is a media and marketing company fueled by curiosity, digging deeper, investigating further and defying convention. As opponents of the status quo, Medium Giant fights complacency to continuously explore and innovate on behalf of our clients, bringing about positive change in our clients’ businesses. This adherence to curiosity infuses intentionality and creates long-term value.