Bernini, South Africa’s only true wine-based sparkling spritzer, is launching a new campaign in September 2022. The campaign, aimed at sophisticated South African women, will set the brand apart from its competitors as the only popular RTD on the market that is truly made from wine and to show consumers that Bernini’s range of “sparkling spritzers” with the easy ring closure are the preferred premium choice for all occasions.
New we are women The campaign focuses on inspiring South African women past and present. “We have a vision of a more progressive society with equal opportunities, and which is also inclusive. We believe that women have real, sparkling potential in any field they choose,” said Chief Marketing Officer Paigon Prince. “We want women to recognize their potential in the example set by these other women, because they see themselves reflected in them. After all, the glow sees the glow, the boss sees the boss.
The campaign also aims to open society’s eyes to a world where we see the limitless potential of women in all spheres of life, politics, music, business, art, sport and entertainment to technology and science. That’s why the Bernini brand team chose to use the music of iconic female artist Lebo Matosa, with a modern and upbeat take on new day as a meaningful campaign soundtrack.
It’s for the same reason that the Bernini brand team chose to work with lead director Keitumetse Qhali, better known as Darling Films’ Director Kit, the woman behind the campaign’s camera. we are women. With a high-end aesthetic coupled with an understanding of the brand and its Glow Getters, she was able to capture the fun and fearless feminine spirit of the campaign. Kit was the perfect choice to create this inspiring work of art. “The Bernini team always puts South African women first. I have worked with the brand before during the lockdown, and I was delighted to be selected for this new job.” said Keitumetse Qhali, director at Darling Films
“With a deep understanding of fashion and local culture, delivering upbeat, stylish and fresh productions is something I enjoy working in. Bernini as a brand is one of a kind and continues to inspire a limitless potential and that should reflect as such to her Glow Getter audience. From the start, we knew the work would be inclusive, real, and natural. The female-only cast represents women from diverse backgrounds, ethnicities, and body types. people don’t always understand that when the narrative is brought to life correctly, you can change perceptions in as little as 30 seconds.I believe we were able to effectively capture Bernini’s vision for a more progressive society of empowered South African women – and I am proud to be part of the journey, concludes Keitumetse Qhali.
Bernini: Real sparkling wine-based spritzer.
#WeAreWomen #TheRealSparklingSpritzer #MadeFromWine #GlowResponsibly
Bernini supports responsible drinking and encourages all South Africans to consume alcohol responsibly. Alcohol prohibited for persons under 18 years of age.
For more information, visit https://bernini.co.za/ | Instagram | Facebook | Twitter | Youtube
About Bernini: Genuine Sparkling Wine-Based Spritzer
The Bernini is the only true flavored wine-based sparkling spritzer. This sparkling grape wine spritzer is for women ready to tap into their potential, with the courage to be true to themselves. Bernini is available in a range of Blush, Classic and Amber variants in 275ml bottles, 300ml cans and now 500ml cans. Follow #RealSparklingSpritzer #MadeFromWine on Bernini’s social media for more.