D magazine, Dallas’ 4-decade-old urban magazine, has hired a household name to be its new editor.
Noelle LeVeaux, formerly director of marketing at the Communities Foundation of Texas, will join the publication on May 9 with the goal of creating new revenue through partnerships and brand extensions. LeVeaux previously worked at VisitDallas and Dallas Children’s Medical Center, and she led Uptown Dallas Inc. for two years as interim president and executive director.
She will be over D magazineD CEO, D Reception, D Weddings, DMagazine.com and corporate event programs.
LeVeaux said it’s an honor to join D magazine.
The magazine’s “mission to make Dallas an even better place to live, work and play is a perfect fit with my personal passion and professional journey,” LeVeaux said in a statement. “I look forward to being part of the future and continued success of this women-owned company and continuing our collaborations with committed and innovative partners.
D The magazine was founded by Wick Allison and Jim Atkinson in 1974. In 2020, Allison died at age 72 of complications from bladder cancer, leaving the magazine to his wife and daughters.
Christine Allison, CEO and Editor-in-Chief of D Magazine Partners, described LeVeaux as “a marketer with a broad sense of what’s possible.”
“We deliberately looked outside the publishing sphere to find the person who could create new revenue through brand extensions and partnerships while growing our magazine base and website opportunities,” said Allison in a statement.
LeVeaux graduated in 1994 from Spelman College. She is working on a master’s degree in digital communications analysis at the University of North Texas.
Consulting firm Stanton Chase conducted the executive search.
Gillea Allison, president of D Magazine Partners, said LeVeaux’s passion for Dallas and North Texas made her “the perfect fit for what we aim to accomplish in the decade ahead.”
“Our dedication to the heart of the city and our relevance to North Texas as a whole represents the next big phase of Dexpansion plans,” she said.