In an age of widespread misinformation, journalists tend to focus on the bad guys, like social media companies that care more about their bottom line than bad news flooding their platforms. But we tend to do a poor job of focusing on our own biases, which can unwittingly lead us to distort facts, provide incorrect or incomplete reports, and create the perception of misinformation that we all strive to combat.
In theory, retention is the art and science of measuring short-term and long-term effectiveness in retaining new and repeat customers on an ongoing basis. The difficulty, however, is that in-app retention tactics typically involve a high degree of sophistication, pricing strategy, data reviews, marketing communication, and a keen sense of logistics. Here are six essential elements for the immediate and future sustainability of the loyalty of your advertiser or subscriber base.
In 1913, Victoriano Manteiga came to the United States from Cuba and went to work as a “reader,” reading the day’s news to immigrant workers at the Morgan Cigar Factory in Ybor City, a National Historic District in Tampa. In 1922 he founded a newspaper for these workers which now celebrates 100 years of service. Today, Victoriano’s grandson, Patrick Manteiga, is “head” of La Gaceta, the country’s only trilingual newspaper that continues to inform, influence and thrive as it publishes weekly in English. , Spanish and Italian.
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