Chris on hold | for publisher and publisher
It has been a difficult year for the media and journalism – from an increase in layoffs and scrutiny of disinformation to confidence in the media which is still recovering from a historic low.
While it is encouraging to see a slight increase in trust, as reported by the Reuters Institute 2021 Digital News Report, the media still have only limited time to address ongoing issues regarding biased reporting and non-factual stories. Otherwise, we have little hope of regaining public trust.
As the media and journalism industry continues its struggle for trust and influence, here are my top five predictions for 2022.
- Data and research will be essential for news reporting
With disinformation spreading like wildfire across social media and media channels, and confidence in journalism still low, more reporting will be based on data and research from renowned research institutes and universities. If a story is supported by hard facts from a credible and respected source, people are less likely to question its integrity.
- More emphasis will be placed on experts, especially academics
According to a recent study, $ 2.6 billion a year is spent by big brands advertising on websites that carry disinformation on a variety of topics, from anti-vaccine to climate change and more. To avoid the deluge of misinformation, people want advice and reassurance from top experts they trust. Academics will play an important role as spokespersons for the media, providing unbiased commentary supported by research. With 67% of people trusting academics for information on critical topics like climate change, according to a study by The Conversation in collaboration with the University of Cambridge, journalists will increasingly look to them for insight. contributions and comments on their stories.
- Confidence in journalism will slowly increase
Controversial opinions have come out, and unbiased reporting is now more important than ever. Since academics play a vital role as media spokespersons, providing unbiased commentary focused on factual analysis, their partnerships with journalists will help build confidence in journalism. This will be essential in countering the inflammatory partisan propaganda of anti-awakening media like GB News.
- Almost all areas of journalism will focus on climate change
As media reporting on climate change intensifies after COP26 and the climate emergency continues to permeate all aspects of our lives, nearly every journalist will become a climate change journalist to some extent. The companies will cover the economic impact of climate change, the technology will cover different sustainable innovations designed to mitigate climate change and the science will cover the impact on the planet from a scientific point of view. Climate change will even affect sport, where intense heat, air pollution or hurricanes disrupt important matches. To help journalists learn how to expand their coverage of climate change by identifying and addressing the range of operational, cultural and ethical issues, Wolfgang Blau, in collaboration with the Reuters Institute, created The Oxford Climate Journalist Network, a new program at the Reuters Institute for the Study of Journalism at the University of Oxford.
- Podcasting will continue to grow
The podcast audience has grown steadily since the pandemic. Next year, their popularity will increase further as people choose to listen to stories and commentary while multitasking with other activities. Global forecast calls for an increase to 20 million listeners by 2024. As a result, advertising revenue from podcasting will increase as brands capitalize on this growth and seek to engage with specific audiences.