Genshin Impact Cognosphere and miHoYo Publisher Change Explained

The editor for Genshin Impact on the store Epic Games switched from miHoYo to Cognosphere and it confused many fans.

It’s a free epic that has taken the world by storm since its release in September 2020. The game has been available for a whole year and we’ve gotten dozens of amazing playable characters since then and more are joining the game now in Arataki Itto and Gorou.

As we reach the middle of the 2.3 update, many people are confused by the apparent change in publisher.

Genshin Impact | Arataki Itto Character Demo Trailer

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Genshin Impact | Arataki Itto Character Demo Trailer





Who is Cognosphere for Genshin Impact?

Cognosphere is the company now referenced as the publisher of Genshin Impact on the Epic Games store.

MiHoYo was previously listed as a publisher, but has now changed to the above. However, this is hardly a concern as it is a new proxy publishing label for miHoYo located in Singapore.

The appearance of a different name in transactions has caused some players to fear that they have been hacked. However, nothing goes wrong because everything is still the same.

Why did Genshin Impact editor switch from miHoYo to Cognosphere?

MiHoYo announced in November that they were changing the Genshin Impact publisher to Cognosphere for in-game transactions on the Epic Games store.

Their announcement reads as follows:

“Months after Genshin Impact was added to the Epic Games Store on June 9th, we would like to announce today that travelers around the world who have downloaded Genshin Impact from the Epic Games Store can now transact in-game with different modes payment supported by the Epic Games Store.

With more entities engaged, the publisher of Genshin Impact on the Epic Games Store has been updated to COGNOSPHERE PTE. LTD., which would be responsible for publishing work on various platforms. Quality service will always be assured in all editions.

According to Reddit user Yamusauce, many Chinese game companies are “changing” publishers to better handle the international market. One example is Tencent who have a company in Singapore named Proxima Beta which helped them avoid the Chinse app ban in India.


Away from miHoYo’s announcement, fans believe the change is to avoid censorship.

China has very strict censorship rules for video games and some of these restrictions relate to effeminate characters. According to Gamerant, characters should not look flamboyant or promote values ​​contrary to the “traditional culture” of the country.

An example of such censorship is the change in appearance of League of Legends‘ Flamboyant Taric.

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