The publisher behind one of the biggest game franchises of all time, Grand Theft Auto, has recognized the enormous potential of non-fungible tokens (NFTs).
Grand Theft Auto publisher Take-Two Interactive has acknowledged the growth of the NFT space, and according to Take-Two Interactive CEO Strauss Zelnick, who spoke to Nintendo Life, the company is “strongly believe there is an opportunity for NFTs to adapt to Take-Two’s offerings in the future“. The publisher’s CEO went on to explain that Take-Two believes in collectibles, but the current NFT space is plagued by “speculationwhich prompts the publisher to “stay away” for the time being.
Take-Two Interactive has now joined other companies such as Ubisoft in slowly moving into the NFT space, with Ubisoft pioneering the move by being the first major game company to launch NFTs in-game, even despite disapproval. public of many players. If you want to know more about this story, check out this link here.
“We believe in rare goods, we believe in collectibles. What concerns us is that there is speculation. We want to ensure that consumers always have a good experience every time they interact with our properties and losing money on speculation is not a good experience so we will stay away from speculation,said Take-Two Interactive CEO Strauss Zelnick.
“This experience aims to understand how the value proposition of decentralization can be received and adopted by our actors. We know this is a major change that will take time, but we will stick to our three principles,” Ubisoft’s Blockchain Technical Director, Didier Genevois, at Décrypter.