How The Slovak Spectator Survived (Editor’s Letter)

Our success as a Central European media is thanks to you, our readers.

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When I met my colleagues from other English-language publications in the Central and Eastern European region during the great financial crisis of 2009, we all faced a common problem: keeping our newspapers alive after a dramatic drop in advertising . Unfortunately, several projects have since ceased to exist and today The Slovak Spectator is the oldest publishing house of an English-language newspaper in the region. Looking back, I see the following reasons behind this achievement.


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Essential Information

The last pandemic years have made us realize even more that we play an essential role with our readers who are still largely forgotten by state institutions.

At the beginning of the pandemic, when the first measures were put in place and the state did not publish them in English, The Slovak Spectator brought timely information about them to its readers. We have since looked into issues around foreigners’ access to vaccination and the recognition of Covid vaccine doses received abroad, and we have continuously advised people on how to travel to and from Slovakia during the Covid-19. Despite the exhaustive coverage of the pandemic, we were still able to examine questions such as what Slovaks think of foreigners, or closely follow the Pope’s visit to Slovakia. Our Spectator College project has helped attract more and more Slovaks to our website.

Readers

The support our readers give us by buying our subscription has become an important source of funding for us. We don’t have to explain as often anymore that the €39.90 annual subscription package offers unlimited access to our website for 365 days and costs only 77 cents per week, which is less than a ticket of 30 minute bus to Bratislava.

The people behind the stories

The stable team of our publishing house is made up of people who are aware that they must always put our readers first. Many of our staff members have worked for The Slovak Spectator since their student days and have dedicated their entire careers so far to you, our readers. Our editors talk to you directly through our personalized newsletters, Today in Slovakia, Last Week in Slovakia and Spectacular Slovakia, named after our travel guide edition.

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In addition to hard news, we bring our readers inspiration to discover Slovakia. The pandemic has been a difficult time for travel, and it’s one of the main reasons we’ve released an updated version of our Slovakia guide in 2021. The editorial team travels to the places they write about , looking not only for your usual tourist attractions, but also for the stories of people who allow our readers to discover the true face of the country.

Another strong line of business that we have built up over the years that sets us apart from other media is our work on rankings of companies operating in Slovakia. When compiling rankings, we only work with quantitative indicators to ensure an objective approach. This year we announced the sixth edition of the ranking of the largest law firms in Slovakia, and we added the ranking of HR firms, developers, etc. This year, we have established rankings in 50 categories from all business areas.

We also maintain our special approach to the diplomatic community in Slovakia, mainly through our special offer of services for embassies in the country. Serving the diplomatic community was one of the ideas behind the newspaper when it started in 1995, and although the community of foreigners living in the country has since grown, we still appreciate the trust of diplomats working in our country in as a core readership. .

The Slovak Spectator continues to look to the future and write about essential topics for the future. Based on our travel experiences, we have launched the Sustainable Tourism section and we hope to be able to publish a series of stories about Bratislava as a sustainable city in cooperation with the city authorities.

Thank you for your interest in Slovak news in English and for being part of our history which, on March 1, 2022, will celebrate an anniversary (if you are a mathematician) of the 33 years on the market.

Good year.