Informa plc has bought US publisher Industry Dive for £323 million ($389 million).
Industry Dive currently publishes 27 brands, including BioPharma Dive, Construction Dive, Cybersecurity Dive, Food Dive, Healthcare Dive, MedTech Dive and Waste Dive, with a total audience of 13 million people.
UK-listed Informa said it would quickly launch new Dive brands and launch new in-person and online events for existing brands. It also includes increased engagement with existing Informa event customers using Industry Dive content, as well as cross-selling specialized content marketing and lead generation services.
Informa recently reported underlying revenue growth of 40% in the first half of 2022 to £1.1bn, with double-digit growth in its B2B digital services division and a “strong comeback” for in-person events.
Informa purchased Industry Dive from Falfurrias Capital Partners, a US-based private equity firm that took a majority stake in the company in 2019.
Informa Group Managing Director Stephen Carter (pictured) said: ‘Like Informa, Industry Dive champions the specialist.
“His high-quality, targeted business intelligence has created an enviable following in a range of B2B markets which, combined with our own portfolio of specialist B2B brands, will create more opportunities to grow B2B audiences, expand into new B2B markets and create value for customers.”
CEO and co-founder of Industry Dive, Sean Griffey, said, “Joining Informa is an opportunity to more fully realize Industry Dive’s mission to reach the vast specialist audience in all its breadth and depth.
“This new phase will allow us to continue to improve our editorial excellence, deepen our knowledge and find new ways to serve our customers and partners. As the news and information environment for professionals becomes increasingly noisy, Industry Dive will stand out even more as a source of original, useful and in-depth knowledge.
Founded in 2012 by Griffey and his two co-founders, Ryan Willumson and Eli Dickinson, Industry Dive delivers original news articles and analysis to an organized audience of business leaders and decision makers. Industry Dive says 13 million executives and leaders, including readers from every Fortune 100 company, receive information through their 27 web publications and more than 70 daily and weekly email newsletters.
Industry Dive will remain a standalone business at Informa within its Informa Tech division, which also houses NetLine, the leading B2B content syndication and lead management platform that Informa acquired in 2021, the company said.
Gary Nugent (pictured right) Informa Tech CEO said, “Industry Dive is very successful in building B2B audiences through world-class, niche content. We are very pleased to bring his expertise, reach and colleagues on board, as part of our growing focus on B2B digital services and building known, engaged and marketable audience communities around our core specialty brands. .
Informa also announced Patrick Martell (pictured left) as CEO from 2023.