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Publicis Groupe appoints Tahaab Rais as the region’s first Chief Strategy Officer

DUBAI: Publicis Groupe has appointed Tahaab Rais as its first Regional Director of Strategy working in Publicis Groupe agencies in the Middle East and Turkey.

Rais joins Publicis Groupe from FP7 McCann and McCann Worldgroup, where he served as Head of Regional Strategy and served on the Global Strategy Executive Committee, leading the company’s data strategy, efficiency and practices. the company. Prior to that, Rais served as Regional Director of Strategy at J. Walter Thompson Worldwide.

In his new role, Rais will be responsible for driving the group’s Power of One strategy, as well as leading the integrated strategy across the group’s creative, digital, media and consulting disciplines.

The Power of One approach consolidates all expertise within a holding group, forming teams across agencies such as Saatchi & Saatchi, Leo Burnett, Publicis Worldwide, Digitas, MSL, Prodigious, Sapient, Epsilon and Publicis Media.

Rais will work closely with all agency management teams to drive long-term client growth.

Bassel Kakish, CEO of Publicis Groupe Middle East and Turkey, said: “Having successfully established the Power of One model in this region, now is the time to build and scale even more extraordinary solutions for global and regional brands, and Tahaab has the perfect creative credentials, data and strategy to do so.

He added: “As the first Regional Director of Strategy, he will bring together our best talent, across all branches and across the region. »

Rais said: “I have always respected the interdependence of Publicis Groupe, so the opportunity to build on the Power of One vision was too good to pass up,” adding that he hopes to play the role of ” connector”.

He said: “There are so many opportunities that can be unlocked by bringing together people from such diverse businesses, disciplines and skill sets, and Publicis Groupe is the only network in the region with the scale and depth of resources to enable this.

Rais is one of the world’s most awarded creative effectiveness leaders, regularly leading agencies in the top 10 of the Global Effective Index and WARC Effective 100. Outside of advertising, Rais is a director, songwriter , acclaimed speaker and writer.