LocaliQ Unveils New Logo and “Seize Your Potential” Campaign

Press release | Gannet

LocaliQ’s Digital Marketing Solutions (DMS) business, Gannett Co., Inc. (NYSE: GCI) today announced the launch of a new branded advertising campaign. LocaliQ is a marketing platform that helps businesses find, convert and retain customers through a suite of marketing automation, channel campaign management, CRM and insights tools with services led by experts. The “Seize Your Potential” campaign features customer testimonials from four small business clients spanning the healthcare, home improvement, tourism and entertainment industries.

“LocaliQ’s digital marketing platform has connected hundreds of millions of local customers with local businesses. We are continually evolving and prioritizing our solutions to meet the needs of our valued customers across the country,” said Kris Barton, President of Digital Marketing Solutions at Gannett. “The new brand campaign not only reflects LocaliQ’s goal of building communities, but speaks directly to potential customers by highlighting how our technology drives success as we truly make their business our business.”

LocaliQ’s advanced digital platform uses proprietary technology, data, and marketing expertise to enable any business to thrive in local markets by maximizing the impact of their efforts at every stage of the marketing funnel and delivering greater messages. relevant to consumers.

The four small businesses featured in the campaign – Capital ENT & Sinus Center (Austin, Texas), Lion Country Safari (Palm Beach, Florida), Nashville Children’s Theater (Nashville, Tennessee) and ROCK’N-IT Masonry (Salt Lake City, Utah) – have all experienced tremendous growth since using the LocaliQ platform, including an increase in leads and new customers, resulting in increased revenue growth.

“LocaliQ brings me high-end customers. Their digital advertising was the best thing that ever happened to my business,” said Bruce Kahlhamer, owner of ROCK’N-IT Masonry. “When LocaliQ came on board it was almost instantaneous, customers were calling me and business was taking off.”

LocaliQ launched the “Seize Your Potential” brand campaign, in collaboration with Helo, a creative production agency. The campaign includes: 15, :30 and :60 videos that will run through early November in select markets including Austin and Dallas, TX; Nashville, Tennessee as well as the New York and New Jersey area. The videos will also be featured on LocaliQ’s website and social media channels, including Facebook, Twitter, LinkedIn and YouTube as well as Gannett’s YouTube channel. The LocaliQ site will introduce the new visual identity in early 2023.

For more information on the campaign and featured companies, visit localiq.com/growwithus.

About Gannet:

Gannett Co., Inc. (NYSE: GCI) is a subscription-based, digital-focused media and marketing solutions company committed to empowering communities to thrive. With unparalleled national and local reach, Gannett touches the lives of millions with our Pulitzer Prize-winning content, consumer experiences and benefits, and advertiser products and services. Our current portfolio of media assets includes USA TODAY, local media organizations in 45 US states, and Newsquest, a wholly owned subsidiary operating in the UK with over 150 local news media brands. Gannett also owns digital marketing services companies under the LocaliQ brand and runs one of the largest media-owned events companies in the United States, USA TODAY NETWORK Ventures. To contact us, visit www.gannett.com.

About LocaliQ:

LocaliQ is an all-in-one marketing platform used by local businesses across the country to attract, convert and retain customers. A subsidiary of Gannett, LocaliQ is trusted locally to evolve the way business owners reach the audiences that matter most. LocaliQ’s proprietary technology leverages data and insights to optimize cross-channel marketing and deliver relevant messages to consumers with a robust suite that integrates marketing automation, channel campaign management, CRM and marketing tools. ‘to analyse. In this digital world, we are on a mission to grow businesses to empower the communities we serve. For more information, visit www.localiq.com.