North Forty News Website Surpasses 2 Million Visits, Publisher Reports Exponential Growth

The North Forty News website reached 2 million unique visits in March 2022. Publisher, Blaine Howerton, took over ownership of the paper in June 2017, when traffic was 4,855 monthly visits. In March 2022, the average was 4,800 visits per day, with over 100,000 visits recorded on in a single month. Website records show an estimated 485% increase in average monthly website traffic after 4 years.

As of June 2017, North Forty News was a monthly publication with a circulation of 3,000 copies per month. Seeing a demand for more up-to-date and frequently distributed news, Blaine decided to make it a weekly newspaper. So in June 2019, North Forty News became a weekly publication. Three years later, in 2022, North Forty News is distributing 8,000 copies of the newspaper per week, an estimated 1,250% increase in print circulation.

In January 2018, North Forty News acquired Scene Magazine and renamed it New SCENE. The 30-plus-year-old publication traditionally covered music, arts, theater and events in northern Colorado. When the pandemic hit in 2020, canceling all in-person events, Blaine was faced with a tough decision on how to run an event magazine during a pandemic. The solution was to combine SCENE into North Forty News, making it a weekly section within the newspaper. Now readers can find New SCENE Weekly content in the middle of every North Forty News newspaper and on

As the only regional weekly news and events publication owned by Northern Colorado, North Forty News’ numbers show tremendous growth in online circulation and readership. “As we approach the 30th anniversary of North Forty News, we are grateful for the support we receive from our advertisers, our readers and the communities we write about every day,” Blaine said. “We are growing exponentially and providing quality regional information to northern Colorado.”

“I feel honored to be part of a local news publication whose goal is to provide quality, positive and solution-oriented information about what is happening in our region. We share stories of community kindness and important topics, available for free at newsstands or hand-delivered to your door. There aren’t many news sources dedicated to this mission anymore,” shares Annie Lindgren, journalist and vice president of community engagement for North Forty News and New SCENE Weekly.

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