After hearing about the new company logo change, company fans are sharing their unflattering comparisons and opinions.
Ring of Elden Video game publisher Bandai Namco Entertainment’s recently unveiled logo is being torn up by fans online. In addition to his collaboration George RR Martin and Hidetaka Miyazaki Ring Elden, Bandai Namco is also the force behind notable franchises like Tekken, Pac-Man, Dark Souls, and more.
Bandai Namco Entertainment is the result of a 2005 merger between Japanese video game companies Bandai and Namco. Over the years, the video game publisher has owned the rights to games derived from popular anime franchises, such as Sailor Moon, Naruto, and dragonball video games. In fact, recently the industry giant filed a trademark for a new A piece game, fueling speculation of a new installment for its franchise.
After Bandai Namco’s new corporate logo change, fans of the company are taking to the internet to share their unflattering comparisons and opinions. Unveiled in a press release on October 1, Bandai Namco reportedly changed both its “Goal” and corporate logos, which are expected to come into effect in April next year. The press release displays the new logo, which is the uppercase Bandai Namco name surrounded by a pink bubble – the “Goal” the logo includes an additional slogan, Fun for all towards the future”, under the graphic with pink outlines. Fans shared their first impressions on Twitter.
Some fans, like the Twitter user TheNCSmasterhave commented on its simplicity while other users – such as emblem, YUNG CHICANO SAMURAIand ColonelSandwich – downright mocked the new logo. Criticisms towards the logo seem to stem from its simplicity and stripped-down appearance, especially compared to its old orange and red Bandai Namco logo. While Bandai Namco’s press release includes descriptions behind the logo’s intentions and inspirations, fans seem to be far from impressed with its look regardless.
It seems the logo is emblematic of Bandai Namco’s impending shift in direction. In a press release for Ring of EldenBandai Namco mentioned that Ring of Elden will not be limited to a video game – it will be a multimedia franchise, similar to the witcher Where Pokemon. With this news and the recent logo announcement, Bandai Namco could mean its move into other industries beyond video games. If the company is successful in these areas in the future, the logo may have more meaning for the general public.
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