Publisher launches new football app as part of major investment drive

Regional publisher Archant today launched the first of a series of new apps as part of what it calls a “major investment in interactive news platforms”.

The company is planning “dozens” of new apps aimed at particular communities of interest through its patch with help from the Google News Initiative.

The first to go live earlier today was The Pink’ Un+, which takes its name from the heritage football brand of Norwich City.

Priced at £1.99 per month, subscribers will have exclusive access to content created by Eastern Daily Press’ Norwich City reporting team, including in-depth analysis, behind-the-scenes commentary, news and video exclusive and specially created podcasts, plus a score predictors, polls and fan chat.

Development is underway to launch many more services in the coming months, each focused on specific geographic communities or common interests.

The support of the Google News Initiative part finances the technology, as well as the recruitment of specialized teams.

Archant CEO Lorna Willis said, “This extremely exciting initiative is at the very heart of our vision: to build a sustainable business around our communities.

“Audiences will be able to enjoy the most engaging and insightful content, produced by top journalists, correspondents, commentators, podcasters and videographers in a way that suits them – and all with the click of a button.”

“We have long believed that our brands should be ubiquitous. Now, whether you’re passionate about your local city, follow a local sports team, or have an interest in business news, agri-tech, or the energy sector to name a few, we will make it easier for you to access brilliant content and a user experience like no other.

“Google’s support gives us the space to innovate, experiment, take calculated risks, and ultimately create something quite different from what’s been seen before.”

Archant Editor-in-Chief Jeremy Clifford added: “We invest heavily in bringing unique, in-depth, quality and exclusive content to our readers, whether through reporting, analysis and commentary, or through new podcasts and videos. Our PinkUn+ is just the start.

“We will be building new apps around new content areas and converting our loyal readers on existing brands to the stunning new app platform.”

Natalie Gross, Google Product Manager for Local News Experiments, said, “We are pleased to support Archant’s continued experimentation in the local news space and efforts to better serve their communities in the digital age.

“With the Pink Un+, the Archant team listened carefully to readers to put together this experimental product. We look forward to continuing to see their suite of products evolve and grow in response to readers’ needs. »