Colorado-based Outside Inc. reportedly told staff it would lay off between 85 and 90 people, or about 15% of its 580 employees.
The publisher continues its transition to a digital-first enterprise, the Denver Business Journal reported. The company will also eliminate three of its titles as part of the restructuring, phasing out the mountain bike magazine Betabike magazine Platoon and fitness magazine Oxygen over the next six months.
The company will also reduce the majority of its other print publications, reducing their printing rate to one or two special issues per year, according to reports, except for its flagship title Outside Magazine.
Chief Executive Robin Thurston told the Denver Business Journal“The goal is really to create more immersive, high-quality storytelling. We will still have some impressions. But in the future, we are really trying to move to higher quality video.
Apart from last year added Pinkbike, Pinkbike’the TrailForks mapping app, and Cycling tipswho pink bike acquired in 2019, to its portfolio. The acquisition grew Outside’s family of brands to 40, joining titles such as VeloNews, Peloton, Beta, Triathlete, VeloPressand Massif du Roulis.
The company also owns titles and businesses across the entire outdoor space, including Outside magazine, but also legacy titles like Backpacker, Ski and Climbing.
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Outside Inc. also launched its two-tier digital subscription program, Outside+, last year. Outside+ offers enthusiasts various content bundles, services, discounts, and other deals for an annual fee of $99. Subscription revenue supplements Outside’s advertising revenue, creating a business model for publishing that Thurston says is more sustainable than traditional media models over the long term.
Earlier this year it was announced that BikeNews the magazine would merge with the Platoon magazine. It was announced that the magazine would be at least 132 pages long and published six times a year.
BikeBiz has contacted Outside Inc. for comment.