Advertising company Taboola has added artificial intelligence to its publisher platform to power editorial recommendations on publisher homepages. “Home Page For You” will help publishers capture visitors’ attention on their home pages, most visited and most important pages with the help of Taboola’s AI.
The AI layer will offer content that readers might find more relevant and personalized to their interests. This is meant to help publishers compete with social media when it comes to grabbing the reader’s attention.
Adam Singolda, CEO and Founder of Taboola, said, “With over 89% of digital businesses investing in personalization and social media platforms like TikTok using AI to engage younger audiences in discovering videos, it’s clear that people like experiences made just for them.”
“If you open a social media app, you’re greeted with content you really want to see. For publishers, the most loyal readers are those who go directly to a homepage and seek out publishers to tell them what they’re up to. they need to know. Taboola should bring AI to every homepage in the world and help build reader loyalty. With our proven recommendation platform and AI, combined with the rest of our publisher offerings, we let’s take a truly holistic approach to drive faster and greater growth of the Open Web and our publisher partners,” he added.
Kristin Roberts, Senior Vice President – News, McClatchy, said: “As more and more people rely on our network of properties for news, we want to ensure that all readers get the best experience, relevant to them. Combining the vast expertise of our newsroom with a data-driven approach to personalizing our homepages, using Taboola’s advanced artificial intelligence technology, is going to be a game-changer for us.”