Taboola launches “Homepage For You”, adds artificial intelligence technology to publisher platform

Taboola, powering recommendations for the open web, helping people discover things they might like, today announced a new milestone for its publisher platform that adds AI to power editorial recommendations on pages. publisher homepage, an offering already used by some of the world’s leading digital properties.

Publishers continue to produce quality journalism at a time when readers’ attention is in constant competition with social networks, apps, games and other services. Homepage For You is a new feature that helps publishers power their homepages, their most visited and visible section of their website, to capture attention by leveraging advanced AI and platform Taboola’s proven recommendation tool, the same technology used by more than 9,000 global publishers.

Homepage For You complements the existing ability for publishers, as always, to own and curate their homepage experiences with a new layer of artificial intelligence that exposes content that readers might find more relevant and personalized. according to their interests. With it, publishers can continue to maintain their editorial integrity and brand voice, while enabling readers to find more relevant content with each visit, which translates to increased readership and engagement.

Leading global publishers, including McClatchy, The Independent and Estado de Minas, are among the first partners to leverage Homepage For You to improve homepage click-through rate (CTR), page views, rebound, etc. In a beta test, publishers saw a 30% to 50% increase in CTR for Taboola-customized homepage sections.

Homepage For You is part of Taboola Newsroom, an offering that provides unique insights, drawn from Taboola’s data set of 500 million daily active users, on how to create more engaging content and discover new coverage areas that build readership. Homepage For You was designed in conjunction with dozens of the world’s largest publishers, based on feedback from working closely with editorial teams to understand their top priorities, concerns and business drivers in nearly every market. It’s also part of Taboola’s $100 million annual investment in R&D, adding to Taboola’s comprehensive product offerings that help publishers thrive through increased engagement and revenue opportunities.

“With over 89% of digital businesses investing in personalization and social media platforms like TikTok using AI to engage younger audiences to discover videos, it’s clear people love experiences made just for them.” , said Adam Singolda, CEO and founder of Taboola. . “If you open a social media app, you’re greeted with content you really want to see. For publishers, the most loyal readers are those who go directly to a homepage and seek out publishers to tell them what they’re up to. they need to know. Taboola should bring AI to every homepage in the world and help build reader loyalty. With our proven recommendation platform and AI, combined with the rest of our publisher offerings, we take a truly holistic approach to driving faster and greater growth of the Open Web and our publisher partners.

“NDTV’s homepage reaches a wide audience and so we are very deliberate in how we structure it,” said Kawalji Singh Bedi, Chief Technology and Product Officer, NDTV Group. “Taboola’s technology has been unique in its ability to help us tailor content to our users, which increases engagement and provides our readers with personalized content. We are also very impressed with the willingness of the Taboola team to work with our editorial teams to ensure that all the nuances of a major publisher are met.

“As more and more people rely on our network of properties for news, we want to ensure that all readers get the best experience, relevant to them. Combining the vast expertise of our newsroom with an approach based on data to personalize our homepages, using Taboola’s advanced AI technology is going to be a game changer for us,” said Kristin Roberts, senior vice president of news at McClatchy.

“Taboola has been a real strategic partner in helping us grow,” said Christian Broughton, Managing Director of The Independent. “There is no one-size-fits-all approach to audience engagement, and Taboola’s ability to power key areas of our home page and other sections of our site, their massive amounts of data on the readership who provide actionable insights and their valuable partnership in working alongside our own editorial team are the unique building blocks of our shared success.

“When readers visit our homepage, they expect interesting information relevant to their interests,” said Mayara Souza, product and marketing manager, Estado de Minas. “Historically, we’ve used our editorial processes to decide this, but as we’ve grown, we’ve looked to Taboola’s technology as a key part of personalizing the experience. In doing so, we’ve fostered a readership increased and a better overall experience.”

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