Press release | Gannet
USA TODAY, a subsidiary of Gannett Co., Inc. (NYSE: GCI), today announced the launch of the “To the point” brand campaign, in recognition of USA TODAY’s 40th anniversary, first published on September 15, 1982. “To the Point” pays homage to the publication’s signature style of concise, accessible, expert-led journalism that serves as a national source of clarity and public empowerment.
USA TODAY introduced color to the newspaper industry along with infographics and popular culture stories reflecting the nation’s people, places and perspectives. The brand continued the legacy of innovation on digital platforms with immersive experiences and augmented reality (AR) reaching approximately 100 million people per month.
“It’s remarkable to think about how much has evolved in the 40 years since USA TODAY was first published. While the ways we provide quality journalism have changed over the years, our mission has never faltered,” said Maribel Perez Wadsworth, President of Gannett Media. “We are relentless in our commitment to the communities we serve and will continue to deliver bold, innovative reporting with succinct and engaging content for our loyal readers.”
USA TODAY is rooted in trusted journalism and the premise that news should be easy to consume while ensuring readers are better informed. USA TODAY is introducing several features to the digital and print experience, including written and visual explanations, stylized “What We Know” stories, live blogs, and lists and summaries of key points in select content. Additionally, the native USA TODAY app user experience will be enhanced with features such as a “For You” front, “Listen to this story” and “Follow” topics. These attributes will help define news consumption for the next generation of USA TODAY readers and subscribers.
“We have always prided ourselves on the breadth and depth of our coverage while also being experts in short form journalism. Being ‘to the point’ provides reliable and accessible content to our readers,” said Nicole Carroll, president of news and editor-in-chief of USA TODAY. “Our audience is deeply invested in the news and how they relate to the world around them. They want the opportunity to be informed with short takes as well as more in-depth company.”
USA TODAY launched the “To the point” brand campaign, in collaboration with Schafer Condon Carter, a full-service independent agency, emphasizing the message that however readers choose to consume information, they should always have a clearer picture of what is going on. and why help them maneuver their lives. The campaign will feature ads on Gannett-owned and operated channels, social media via TikTok and Twitter, the USA TODAY streaming TV channel, and out-of-home displays in key markets.
To further celebrate the 40th anniversary, USA TODAY will be hosting activations throughout the year, including launching a one-time special on September 15 for new customers to receive a $40 annual subscription. The USA TODAY store will also unveil a commemorative collection of retro merchandise and special-edition covers.
Gannett Co., Inc. (NYSE: GCI) is a subscription-based, digital-focused media and marketing solutions company committed to empowering communities to thrive. With unparalleled national and local reach, Gannett touches the lives of millions with our Pulitzer Prize-winning content, consumer experiences and benefits, and advertiser products and services. Our current portfolio of media assets includes USA TODAY, local media organizations in 45 US states and Newsquest, a wholly owned subsidiary operating in the UK with over 150 local news media brands. Gannett also owns digital marketing services companies under the LOCALiQ brand and runs one of the largest media-owned events companies in the United States, USA TODAY NETWORK Ventures. To contact us, visit www.gannett.com.
About America Today:
Founded in 1982, USA TODAY reflects the pulse of the nation, serving as the host of the American conversation by delivering high-quality, engaging content through unique visual storytelling across all platforms. A media innovator, USA TODAY reaches over 100 million unique visitors each month across digital platforms, with over 25 million downloads of our award-winning app. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI).
About Schafer Condon Carter:
SCC is an independent creative agency that serves a diverse list of AOR clients, including Kellogg’s, Procter & Gamble, Casey’s General Stores, USA TODAY, Chicago Cubs, Culligan and Gallagher Insurance, as well as several financial, healthcare and B2B clients. Founded in 1989, SCC employs over 140 professionals across its global network. For more information, visit www.SchaferCondonCarter.com.