SANTA BARBARA, Calif., May 11, 2022 (GLOBE NEWSWIRE) — Supply-side adtech company VRTCAL today announced the integration of its auction platform with Amazon Publisher Services (APS) Transparent Ad Marketplace (TAM). This step represents the next step in VRTCAL’s strategy to universally empower publishers to regain control of their ad monetization.
“We are very happy to join APS,” said Monica Chang, Director of Strategic Partnerships at VRTCAL. “Amazon Ad’s offerings demonstrate its commitment to providing publishers with the ad monetization capabilities that help us drive our digital media business forward.” VRTCAL shares this philosophy.
The integration gives publishers direct access to more advanced tools to increase ad monetization, access to a variety of ad units, and added value through support for updated performance enhancements .
“Our platform is already seeing significant transaction reports as a result of this integration,” said Bijan Ziaei, Director of Demand Partnerships at VRTCAL. “As a supply-side adtech platform integrated into APS, we look forward to further bridging the gap between our direct advertisers and publishers.
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About VRTCAL Markets, Inc. (“VRTCAL”)
VRTCAL is the only open adtech SSP and SaaS company focused on optimizing the demand path, reducing the vertical distance between mobile apps and advertisers, and developing technologies that make a difference. The VRTCAL platform is a proprietary architecture that offers SDKs, SaaS services, oRTB, multiple types of mediation, innovative technologies to increase inventory value for app developers, and marketplace with brands and advertisers top of the line.