Web3 Publisher takes a page from TradFi with a subscription model

Subscriptions, long a popular business model in the traditional web and media industries, are coming to crypto.

Mirror, the web3 publishing platform, launched subscriptions on July 26. This means users can now subscribe to a Mirror post with their crypto wallet and forward the posts to their email address.

Alex Atallah, the co-founder of NFT marketplace OpenSea who is leaving the company, was happy with the development. “It’s great that newsletter subscribers are focusing on wallet addresses rather than accounts,” he said. tweeted. “Strengthens them as the premier cross-platform identity unit for people on the internet.”

Atallah expanded on his thoughts on using wallets as digital identities. “It’s a way to identify a user on the internet that is public in nature and works across platforms,” ​​he told The Defiant. “Web2 has email addresses, which you don’t always want to make public, and some of which are also tied to your email host.”

Atallah gave the example of Hotmail email addresses which have essentially become obsolete. The question, of course, is whether public crypto addresses will prove more durable.

Portfolio-centric model

The idea that users and their crypto wallets are at the center of the web3, rather than apps and the usual jumble of usernames and passwords, has long been a tenet of the blockchain space.

Specifically, actions on the blockchain are public. A blockchain-based subscription allows anyone, including the writer whose content people are subscribing to, to interact with subscribers.

Some example use cases given by Mirror were to push governance proposals to subscribers, whitelist subscribers to NFT Dropsor view subscriptions through the analytics tool, Dune Analytics.

Web3 social tools

Further steps have been taken to communicate using cryptographic addresses. The Ethereum Push Notification Service (EPNS), launched in January, allows projects to push updates through mobile apps as well as a browser extension.

Etherscan also launched a chat feature the same month that allows users to message any Ethereum address.

So far, the social aspect of web3 has largely been limited to web2 social media like Twitter and Discord. With developments such as subscriptions from Mirror, as well as those from EPNS and Etherscan, a more crypto-native model could emerge.

Read the original post on The Defiant