Why Genshin Impact Publisher has changed on the Epic Games Store

The publisher of Genshin Impact on the Epic Games Store has changed from miHoYo to Cognosphere. Here’s why the publisher changed and what it means for the game.

With eagle eyes Genshin Impact fans quickly noticed Genshin ImpactThe publisher of had changed on the Epic Games Store from miHoYo, the game’s developer, to Cognosphere PTE. LTD. Genshin Impact was added to the Epic Games Store in early June 2021, but the change, announced by the game’s developer in late November 2021, caught many players off guard, leaving some worried about what it might mean for the future of the game. miHoYo was late in breaking the news itself, fans were confused when they saw Cognosphere listed in their transactions, with some Genshin Impact players were even worried that their accounts had been hacked or scammed.


Fortunately, the change seems to have only one goal: to facilitate more eligible payment options globally. miHoYo is registered in China, with headquarters in Shanghai, while Cognosphere is miHoYo’s new proxy publishing label registered in Singapore. Next title miHoYo Tears of Themis also updated its editor to Cognosphere. Singapore is often used by gaming companies as a proxy posting location. Tencent recently circumvented India’s ban on TikTok and 58 other Chinese apps by publishing its titles under its proxy publishing company, Proxima Beta, located in Singapore, while Tencent’s headquarters are in Shenzhen, China. China.

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On Youtube, Genshin ImpactThe publisher renaming of was dramatized for content with clickbait titles like “the end of Genshin Impact” and “miHoYo withdraws from Genshin Impact”. In these videos, some speculated that the location of the new proxy publisher was outside of China to avoid regulations or censorship. However, this theory has not been supported by evidence and carries little weight because Genshin Impact is still subject to regulations in the countries where the game is available, such as new regulations in accordance with China’s recent changes to gambling laws. The change seems solely focused on improving payment options for Genshin Impact fans around the world, especially in-game transactions made through the Epic Games Store.

Genshin Impact Publisher is now Cognosphere on the Epic Games Store

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Much of the talk around Genshin ImpactThe change of publisher on the Epic Games Store can be summed up by a post in the Genshin Impact subreddit by user Yamusauce. Although there have been rumors that the change of publisher of the game was for reasons that have not been made public, it seems that these are just rumors. miHoYo’s official post described the reasons for the change, but it seems that many players didn’t see the announcement posted on miHoYo’s website, rather than Genshin Impactin the “Reviews” area of ​​the game.

Genshin ImpactThe change of publisher on the Epic Games Store does not currently appear to be a cause for concern for Genshin Impact fans. Players can continue to download Genshin Impact via Epic Game Store with a free gift. However, it’s clear that miHoYo could have delivered the news better. Reddit user TheWorldIsFullOfWar posted to let other fans know that Cognosphere is a new proxy publishing label for miHoYo. The comments were filled with relief Genshin Impact players who had seen charges with the new publisher name on their statements and were concerned. Clickbait and rumors seemed to spread faster than the truth, which was much less exciting: Genshin ImpactThe change in publisher will allow more players around the world to transact in-game through the Epic Games Store.

Next: Genshin Impact: All Kamisato Ayato Character Leaks Explained

Source: Yamusauce/Reddit, miHoYo, TheWorldIsFullOfWar/Reddit

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